October 8, 2021

Does Your Business Website Need a Facelift or a Rebuild?

Zach Huffman

3 Signs Your Website Needs A Rebuild!

Having a business website is one thing. Having an old, slow, or outdated website is hurting your business! In fact, Google states 50% of people won’t consider purchasing from a brand that has a poorly designed mobile website.

 

A few years ago, the typical mindset for small business owners was, “I have a website. Great! I am good to go.” That is no longer the case.

 

The online world is constantly changing, often more than you think and sometimes more often than you know. Professionals recommend a new site or website overhaul every 2-5 years. If your website is over 3 years old and hasn't changed since then, it is a good indication your website is lacking in more than one area.

 

Since 2020 and the impact of Covid-19 on online shopping and buying habits, it is imperative that you stay up to date with the latest changes and trends to remain at the top of search engines results (SERPS).

 

A common question asked at Summit Media Solutions is “How do I know if my website is good or bad?” Well let's find out.


  1. Design

Your website design may not seem like a high priority, but a study from Stanford found that 75% of users make judgments about a company and its credibility based on the design of their site. If your site is cluttered, not easy to navigate, contains annoying pop-ups, or is visually unappealing, your prospective clients are leaving your website as fast as they got there and going to someone else. 

 

Since your website is often the first thing potential clients see, it is your 1st chance at a good impression. It is your online storefront. Imagine you drove to a new brick and mortar business your friend recommended and saw trash out front, broken, ugly signage with dirty windows, and you got lost 5 times on your way. Would you want to walk in to do business there? Do you think this business would get enough foot traffic to remain open for long?

 

 Your website may not be the reason for your business to close its doors, but it can be the difference of having a struggling business, a successful business, or an expanding business. Hopefully, you now understand the part design plays in your business presence. Take some time to go to several competitor and non-competitor sites. Does your site look better? Things like color scheme, font sizes, font choice, as well as the overall navigation of the site should help you identify some design areas your site is lacking in. If you don’t think your site looks or functions as well as theirs. It may be time to look into a new website.


2. Slow Load Time

Load time is one of the main reasons potential customers leave websites. Say, “supercalifragilisticexialidocious;” did your site load in that time? You have less than 3 seconds for your site to load before consumers start hitting the back button and choosing another company. For every second over 3 it takes for your site to load you lose 50% of potential clients.

 

That is not a lot of time. The biggest culprits are oversized images, too many images, cheap web hosting and Javascript plugins/downloads. A good number to shoot for is approximately 2 seconds. 


Here is a tool we use to check website speed. https://tools.pingdom.com


3. Mobile Friendly

Having a mobile friendly website is a must. According to Statista 52.2% of all worldwide online traffic was generated through mobile phones. Websites that are not mobile responsive give the potential customer a difficult time navigating the site and converting into valuable clients. Having to navigate a site that is not mobile friendly is more than frustrating.

 

Here is a tool we use to check is a site is mobile friendly. 

https://search.google.com/test/mobile-friendly


 As of October 2018 there are over 4.2 billion active internet users world wide. (Statista)

 

While these are the top 3 signs your website is overdue for a rebuild, they are not the only indication one is needed but the easiest to identify. If you are still unsure, reach out to the friendly Summit Media Solutions website team to run a complimentary website audit which will give you invaluable insights about your current website. 

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