Search Engine Optimization (SEO) is the art and science of improving your website’s ranking for local search. You probably don’t spend a lot of time on the second or third page of a Google search, so why would your customers? Wouldn't you rather your business appear where most users spend the majority of their time? Let the SEO team at Summit Media Solutions create an SEO strategy allowing you to watch your ranking improve from month to month.
Search Engine Optimization (SEO) is the art and science of improving your website’s ranking for local search. You probably don’t spend a lot of time on the second or third page of a Google search, so why would your customers? Wouldn't you rather your business appear where most users spend the majority of their time? Let the SEO team at Summit Media Solutions create an SEO strategy allowing you to watch your ranking improve from month to month.
Since we are Kansas City’s full-service digital marketing agency, we know search engine optimization and understand it underlies all of our services. From the creation of your website, to the social media posts we create; SEO is always a key focus. SEO is that important!
The first step of developing an SEO strategy is to listen to YOU — the business leader. It is crucial that we understand your objectives and goals before we tool your digital presence to target the right customer.
From there, we will look at your current rankings. Using a multitude of tools, we will identify profitable keywords to increase traffic from multiple sources for the services or products you desire to grow. This is part art and part science. We know that search engines penalize websites that use keyword stuffing to draw traffic, so we are careful to take a well-balanced approach when optimizing your website.
Based on what we learn about your goals and our research, we will develop a well-thought SEO strategy. We will help you add high-quality content to your website to improve your ranking. We will also build a series of links to internal and external content. Search engines reward websites that have high-quality content full of valuable information. Your website will be the go-to place for customers to learn about your industry.
Our SEO and Google Analytics Certified team members will perform periodic audits to evaluate our strategy’s performance. This is a crucial part of the process, as SEO is not something that you can develop and then leave to chance. Instead, it requires ongoing support and optimization. Our SEO experts at Summit Media Solutions will keep you updated on how our strategies improve your search ranking.
This part of the process is especially tricky because search engines are sometimes known for changing their algorithms without warning. Our SEO experts always have their ears to the ground to make sure we understand how these changes affect our customers’ rankings.
We want to make sure your website, and every piece of content you add to it, is optimized to work hard for you. That’s why all the members of our team, from the website designers to the writers will know your SEO strategy.
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Info@summitmediasolutions.com
(816) 628-5492
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